What is branding?

I love this so much. It encapsulates why we do what we do. Why we love brands, and in turn why we want to create an emotional connection between our clients and consumers.  ...

#TimeIsPrecious

I tweeted this ad the other day. I love how it is shot and how it humanises the Dialdirect brand. Well played Joe Public! From a Retroviral point of view, we have recently gone through a new branding...

Maroon 5 crashes weddings, makes rad music video

Women swoon over Adam Levine, the average male has a man crush on him. This video epitomises why he and his band are some of the coolest dudes in the entertainment industry. Two days, 11.5m views....

#ProteaFire: branded content double thumbs up

I love this. It gave me goosies – maybe it’s because I love cricket, but it’s a great example of visuals, complemented superbly with an emotional back track. Please, Proteas, let me...

Got kids? One brand will save your life this Festive Season

M-NET Movies Family (channel 105) presented us with an awesome challenge a couple of months ago. They now have a daily feature film at 16:00 for the kids (whole family). 4pm is basically the new...

Bidvest Wanderers | Nelson Mandela Legacy Cup | 5 December (Sponsored)

It’s been a sad week in cricket, with the recent passing of Phil Hughes, but the thing that has stood out for me has been the camaraderie of the cricketing fraternity and how all corners of the...

The Jozi Jockeys | #SANSUIsummercup

Retroviral has been appointed the digital agency to work on this year’s SANSUI Summer Cup campaign. We were tasked with the brief to develop a creative solution to place the spotlight on...

Stop. Hammer Lime!

I take my pink drinks very seriously, so I am definitely not averse to this current trend of flavoured beers. Castle Lite is the latest brand to offer a flavoured variety; not to replace the existing...

SA Tourism wins at working with bloggers to have the world #MeetSouthAfrica

Research shows that when tourists visit South Africa, the one thing that really stands out for them, is our people. So, what is the best way for foreign nationals to understand the awesomeness of...

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Loeries shortlist: Chicken Licken Secret Menu

Here is the case study of the Chicken Licken campaign we strategised and executed with Net#workBBDO, shortlisted in the Social Media category of this year’s Loeries. Awards are announced on...

Holy Trinity of Marketing: Tell better stories with pictures

If you’ve heard me speak at a conference, I like to talk about something called the Holy Trinity of Marketing, quite extensively. At Retroviral, we see remarkable content sitting at the heart...

Win some sexy tickets to the #Inspiration Indaba

The first of its kind, the Inspiration Indaba, is a conference whose primary purpose is to highlight accomplished South Africans. The inaugural, Inspiration Indaba, takes place on the 2nd of...

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