Always go full-mobile

What started out as a subconscious experiment has resulted in emancipation from the laptop shackles and provided me with some new-found clarity. 5 Reasons to operate your business from your...

Climbing Kilimanjaro to raise money for Caring4Girls

A lot of brands jump on the Mandela Day bandwagon. I’m not being paid to share this initiative, I’m just a fan of this #Trek4Mandela Vodacom has chosen, through its Vodacom Foundation,...

#SlaapTiger – ‘radvertising’ or ‘are you madvertising’ ?

Love it ? Hate it? This is the latest TVC that is making South Africans LOL or anggggrrry: I personally love the stand up comedy of Tumi Morake and it’s encouraging to see ad agencies cast...

CSA launches Official Proteas Supporters’ Club

Every brand has a loyalty program with relatively generic benefits. I’m happy to learn that the Official Proteas Supporters’ Club has tangible rewards – namely ticket and...

One for the dog people…

Today we launch the Retroviral component of a campaign that I’m incredibly excited about. M-NET Movies Family, Channel 105 on DStv, is on the hunt for a dog-face of the brand. All you need to...

What is branding?

I love this so much. It encapsulates why we do what we do. Why we love brands, and in turn why we want to create an emotional connection between our clients and consumers.  ...

#TimeIsPrecious

I tweeted this ad the other day. I love how it is shot and how it humanises the Dialdirect brand. Well played Joe Public! From a Retroviral point of view, we have recently gone through a new branding...

Maroon 5 crashes weddings, makes rad music video

Women swoon over Adam Levine, the average male has a man crush on him. This video epitomises why he and his band are some of the coolest dudes in the entertainment industry. Two days, 11.5m views....

#ProteaFire: branded content double thumbs up

I love this. It gave me goosies – maybe it’s because I love cricket, but it’s a great example of visuals, complemented superbly with an emotional back track. Please, Proteas, let me...

Got kids? One brand will save your life this Festive Season

M-NET Movies Family (channel 105) presented us with an awesome challenge a couple of months ago. They now have a daily feature film at 16:00 for the kids (whole family). 4pm is basically the new...

Bidvest Wanderers | Nelson Mandela Legacy Cup | 5 December (Sponsored)

It’s been a sad week in cricket, with the recent passing of Phil Hughes, but the thing that has stood out for me has been the camaraderie of the cricketing fraternity and how all corners of the...

The Jozi Jockeys | #SANSUIsummercup

Retroviral has been appointed the digital agency to work on this year’s SANSUI Summer Cup campaign. We were tasked with the brief to develop a creative solution to place the spotlight on...

1 2 3 55