Paint by numbers

There is a school of thought that suggests you will never use math in your life, post Matric. Granted, the average person isn’t going to employ trig or calculus in their daily grind or while...

EXCLUSIVE: ShowMax partners with Red Bull on content

We have been fortunate enough to have been working with the ShowMax team on its SVOD (or subscription video on demand) service. R99 per month gives you access to more than 20,000 episodes and movies...

The big smoke

If you are 18 years old, two things are certain – you don’t know a world without Facebook and you have never seen an advertising campaign for cigarettes. 21 October 2015 – as we know – is...

Always go full-mobile

What started out as a subconscious experiment has resulted in emancipation from the laptop shackles and provided me with some new-found clarity. 5 Reasons to operate your business from your...

Climbing Kilimanjaro to raise money for Caring4Girls

A lot of brands jump on the Mandela Day bandwagon. I’m not being paid to share this initiative, I’m just a fan of this #Trek4Mandela Vodacom has chosen, through its Vodacom Foundation,...

#SlaapTiger – ‘radvertising’ or ‘are you madvertising’ ?

Love it ? Hate it? This is the latest TVC that is making South Africans LOL or anggggrrry: I personally love the stand up comedy of Tumi Morake and it’s encouraging to see ad agencies cast...

CSA launches Official Proteas Supporters’ Club

Every brand has a loyalty program with relatively generic benefits. I’m happy to learn that the Official Proteas Supporters’ Club has tangible rewards – namely ticket and...

One for the dog people…

Today we launch the Retroviral component of a campaign that I’m incredibly excited about. M-NET Movies Family, Channel 105 on DStv, is on the hunt for a dog-face of the brand. All you need to...

What is branding?

I love this so much. It encapsulates why we do what we do. Why we love brands, and in turn why we want to create an emotional connection between our clients and consumers.  ...

#TimeIsPrecious

I tweeted this ad the other day. I love how it is shot and how it humanises the Dialdirect brand. Well played Joe Public! From a Retroviral point of view, we have recently gone through a new branding...

Maroon 5 crashes weddings, makes rad music video

Women swoon over Adam Levine, the average male has a man crush on him. This video epitomises why he and his band are some of the coolest dudes in the entertainment industry. Two days, 11.5m views....

#ProteaFire: branded content double thumbs up

I love this. It gave me goosies – maybe it’s because I love cricket, but it’s a great example of visuals, complemented superbly with an emotional back track. Please, Proteas, let me...

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