#GifTheFeeling

JT is getting mad airplay with his new single. On the YouTube front, Can’t Stop the Feeling has racked up close to 12m views It’s catchy, and foot-tappy. If it were to be a brand ad, it...

Gwara of a Nation

Everywhere we turn in South Africa, there is someone throwing shade at another. From the red and blue politicians to those in green and gold, to the AKA-Pearl-Bonang-Euphonik-Zinhle social soapie;...

1 in 4 South Africans is unemployed. Here’s how we reduce those numbers!

I receive unsolicited mails – weekly – from graduates, matriculants, and experienced industry individuals, vying for a potential role at Retroviral; anything. The mails are terrible....

Paint by numbers

There is a school of thought that suggests you will never use math in your life, post Matric. Granted, the average person isn’t going to employ trig or calculus in their daily grind or while...

EXCLUSIVE: ShowMax partners with Red Bull on content

We have been fortunate enough to have been working with the ShowMax team on its SVOD (or subscription video on demand) service. R99 per month gives you access to more than 20,000 episodes and movies...

The big smoke

If you are 18 years old, two things are certain – you don’t know a world without Facebook and you have never seen an advertising campaign for cigarettes. 21 October 2015 – as we know – is...

Always go full-mobile

What started out as a subconscious experiment has resulted in emancipation from the laptop shackles and provided me with some new-found clarity. 5 Reasons to operate your business from your...

Climbing Kilimanjaro to raise money for Caring4Girls

A lot of brands jump on the Mandela Day bandwagon. I’m not being paid to share this initiative, I’m just a fan of this #Trek4Mandela Vodacom has chosen, through its Vodacom Foundation,...

#SlaapTiger – ‘radvertising’ or ‘are you madvertising’ ?

Love it ? Hate it? This is the latest TVC that is making South Africans LOL or anggggrrry: I personally love the stand up comedy of Tumi Morake and it’s encouraging to see ad agencies cast...

CSA launches Official Proteas Supporters’ Club

Every brand has a loyalty program with relatively generic benefits. I’m happy to learn that the Official Proteas Supporters’ Club has tangible rewards – namely ticket and...

One for the dog people…

Today we launch the Retroviral component of a campaign that I’m incredibly excited about. M-NET Movies Family, Channel 105 on DStv, is on the hunt for a dog-face of the brand. All you need to...

What is branding?

I love this so much. It encapsulates why we do what we do. Why we love brands, and in turn why we want to create an emotional connection between our clients and consumers.  ...

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