Private Property tries its hand at advertising

Private Property dot coza has always been a big fan of online advertising, and justifiable so – its business model is based on people finding property. On the binne-net.

The idea is so simple and I’m sure the creatives only had to make it through half a line before the lightbulbs around Agency Awesome spontaneously combusted: ‘Compare property to people. Genius’.

Love it? Hate it? Advertising / Badvertising ?

What are your thoughts homeslice?

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  • Bee on Sep 27th 2011 at 10:15

    There was that car ad on the radio not so long ago.. similar concept. Definitely not original. Pity, Private Property are doing some good-ish things.

    • Mike on Sep 27th 2011 at 10:21

      Thanks for the feedback Bee – makes sense that this concept would have been done before 😉 Inneresting

  • Jason on Sep 27th 2011 at 12:08

    I love it actually, leaves a big grin on my face.

  • nicolascallegari on Sep 27th 2011 at 01:02

    Herp herp derp…concept’s been done and done again.

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