Play naked. 
No Comments #NoRegretFriday
Last July we worked with SAB and Black River FC to launch the #NoRegretFriday campaign. We built noregretfriday.co.za, as a place for people to share their stories of how they had been affected by alcohol.
We wanted it to be a community of peer to peer support where friends shared the dangers of drink driving, as opposed to messages coming from the brand ala Big Brother, trying to force feed corporate messages to you about how ‘booze is bad, mkay?’
Since today is No Regret Friday, check check check out the below timelapse from Rocking the Daisies, where online was linked with offline, a physical pledge wall was, er, erected and people could sign their names on it as a commitment to not drink and drive.
Capetonians love festivals more than irony. Naas lil track from Crash Car Burn in the background.
Have a kief weekend
Mwah!