What’s your stuff? Virgin Active wins at fun

Of all the hangups that plague us as a human race, body issues have to be up there, leading the pack of insecurities.

Klapping the gym is difficult enough when you feel fat and lazy and you are surrounded by beefcakes that look like they have been on intravenous protein shake since they were connected to the umbilical cord.

Virgin Active launched its latest campaign a few months ago with this ad, which you have probably seen online or in between tissue breaks during Grey’s Anatomy.

VA simultaneously launched this site for random folk to share their stuff, which continues to grow by the day.

I received a mail a few weeks ago, asking me what my stuff was, I responded, and the radicool marketing folk at VA turned my BS into this shirt:

What’s your stuff?

Let me know below or tell Virgin Active yourself here


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