On Saturday, I had the privilege of speaking at the Getaway Travel Bloggers Conference and Jax Lahoud, the magazine’s publisher, brought this lil TED gem to our attention.
It is a presentation from Derek Sivers, explaining how movements really get started, using some awesome festival footage.
This is relevant for anyone from brands to marketers who are interested in ‘attracting influencers’ and will change your perception / obsession with leaders. Without that first follower, leaders wouldn’t have anyone to lead. Hmm. Now watch the awesomeness unfold…
Inneresting. Makes you think, innit?