Putting the ‘social’ back into social media

16 minutes of content to take you through to your weekend…

This is a presentation that I gave at the 2012 WTF Media Conference, in Bellville to the most awesome crowd in the world. Love these students.

I feel the ‘social’ part of social media is lacking in a lot of agency / brand campaigns; some tactics expect consumers to jump through so many hoops that they eventually lose interest.

I believe we should be doing more work where people in need benefit. I touch on some work from the Put Foot Rally, and Nando’s / Cheesekids Souperstars:


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