Forget the Instagram / Twitter debacle, there is a sexier war raging in the retail space of South Africa. Coca-Cola recently launched its Fuze range and in an effort to claim market share in the flavoured tea market, it has resorted to the age old tactic of the ‘undercut’ – not too be confused with the Skrillex hairstyle – where the red machine has come out all guns blazing, selling its tea at half the price of my favourite variation by the Lipton folks.

Much like the Battle of Normandy, Lipton has taken to the beaches of clifton to reclaim its consumer share of mind. Introducing the world’s first floating vending machine:

Team Lipton




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