Last night at 18:57 on SA’s major TV channels, First National Bank (FNB) controlled the airwaves and broadcast this powerful message:
There’s no doubt that it’s goose bump stuff, but what now?
They launched this microsite too –> http://www.youcanhelp.co.za/ but when you land there it feels like FNB has missed a trick. South Africans want to make a difference and it is incredible to see a corporate brand invest so much (airtime on that many channels, in primetime, don’t come cheap, yo) in kicking off such an important conversation but I want a better call to action.
I have been in contact with one of the bank’s ‘social media specialists’ who is keen to receive content from contributors to add to the conversation. The one thing South Africans are incredibly good at, is talking, but there are also a lot of people who physically want to make a difference.
My recommendation – and perhaps I’m pre-empting a second phase that we will eventually be privy to – is to build a database of willing volunteers. Use ‘You Can Help’ as a way to mobilise foot soldiers, start with small projects like painting schools, reading to children, giving them hugs and enhancing the aspects of society that are in dire need of attention.
We have a long way to go. Especially with the skullfuckery that Senhor Zuma will inevitably involve us in over the next six years. Unlike the naive respondent answers – that have been converted into an infographic on the microsite – we can’t rely on politicians to improve our beautifully imperfect country. We have to do it ourselves.
No one says it’s going to be easy, but we need to adopt the approach you take when eating an elephant. We can do it if we take one bite at a time.