Virgin Active’s ‘Live Happily Ever Active’ campaign has allowed the brand to explore some unique narrative options in the form of video storytelling. I really love the stuff the team is producing. No I don’t get to lift for free at VA, bro. It’s just epic seeing SA brands from sectors as diverse as insurance, banking, telcos, and now gyms embracing great ideas with sexy DOP work.
Here’s what VA has to say on its YouTube channel:
“In this ad, we wanted to show how learning to swim can open up a whole new world of possibilities. That swimming is more than just moving your arms and kicking your legs. It’s about enjoying your life, making the most of every moment, feeling safe, and of course, being active.
Swimming is a life skill that you can benefit from your whole life. It also happens to be one of the craziest full-body workouts around. And at Virgin Active, we’ve got it covered.”
Love it? Hate it? Meh?
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