Chicken Licken, the South African franchise that kicked off in 1981 has been doing some exciting things on the advertising front for the past few years.
The orange monkey on the back execution is still one of my faves:
Now the brand has taken an anti-social-media approach to pique interest in its latest campaign – its ‘Secret Menu’ offering – by opting to communicate via DM (direct message) rather than via ATL tactics.
Chicken Licken has become the first SA brand to make it onto the international Hack The Menu site – a site dedicated to revealing the undercover-brother items not on menus at popular franchises across the world. There’s a hack on the site about how to access the menu via www.chickenlicken.co.za
They’ll deny it, but follow @ChickenLickenSA on the twitterz to learn more about the secret menu, then go in store to order your favourite retro item 😉
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