Retroviral has been appointed the digital agency to work on this year’s SANSUI Summer Cup campaign.
We were tasked with the brief to develop a creative solution to place the spotlight on Johannesburg’s premiere horse race. Countless hours and whiteboard musings later, we presented an idea that we felt encapsulated the energy and excitement of a city that we all love and call our home.
Without further ado, it gives me great pleasure to present the first public viewing of the promotional video that will be available on the SANSUI Summer Cup YouTube channel and aired on Teletrack.
Ladies and gentlemen, meet the Jozi Jockeys…
Taxi drivers take a lot of flack, so we decided to flip things on their head and make them the stars of this piece of branded content. Would love to hear your comments, either below or via social media, using the hashtag #SANSUIsummercup. See you at the races on 29 November 2014. Click here for tickets
Animation Company: Aces Up Post Productions
Animator: Ed Van Blerk
Art Director/Stylist: Glynnis Harris
Brand Representative/Client: Megapro
Cinematography: Mark Strydom
Director: Mark Strydom
Editing Company: Spitfire Films
Editor: Ryan Norwood-Young
Executive Creative Strategist: Mike Sharman
Film Production Company: Spitfire Films
Post Production Facility: Spitfire Films
Producer: Cherice Whewell
Recording Studio: Hum Drum
Executive Producer: Liesl Karpinski
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