The Best Dick

I’m so stoked to announce that I have written my first book. Seven years of entrepreneurship premises, observations and my unique brand of humorous storytelling.

There are a lot of dicks in digital business. I don’t want to be the biggest dick, I want to be the…

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Talk and news radio station 702 suggests you meet Mike Sharman, a man who likes to play naked and see campaigns go viral.

People all over the world often say that South Africa is a crucible for a very special kind of entrepreneur – there’s a pioneering, fearless, frontier quality to them that often propels them into the stratosphere internationally. Mike is one of those. – Gareth Cliff,

Mail & Guardian newspaper named him one of the Top 200 Young South Africans in 2013. More recently, he was included in #Kellman20, a list of 20 influential Millennials to watch in 2017. reported that he is an entrepreneurial force to be reckoned with, when it comes to the world of online digital communications.

Media Update reported how Mike Sharman turns laughs into likes online and that he is a convincing guy. Spend 20 minutes on the phone with him and you want whatever he is pitching. The founder of online communications agency, Retroviral, Sharman is an ideas man who uses humour and cracking content to cause online excitation for a host of impressive clients.

Tech Central described him as tall, stubble-faced and boasts an incredible cleft in his chin.

In this, his debut business book, Mike Sharman invites you to share in the hustle. From the enthusiastic, entrepreneurial beginnings of a bootstrapped startup founder – a relatively inexperienced 26 year old – to a seasoned, professional, storyteller, who has built a boutique social media advertising agency that has made more brands go viral, globally, than any other studio in Africa.

Mike entwines business insights and universal premises of first hires, cash flow challenges, brand building, networking and pitches, with his humorous, storyselling approach to deliver a page-turner complete with armed robberies, fancy-dress competitions and partnering with some of the planet’s most coveted brands.

The Best Dick is the catalyst to encourage your emancipation from the payroll hamster wheel, in order to just start your own business. And, for the existing entrepreneur to find solace in the fact that founding your own company is the best, damn decision you ever made.


@mikesharman | #TheBestDick


TITLE: The Best Dick
AUTHOR: Mike Sharman
PHYSICAL BOOK ISBN / EAN: 978-0-620-76067-6
eBOOK ISBN (ePUB): 978-0-620-76068-3
eBOOK ISBN (PDF): 978-0-620-76069-0
PAGES: 252
FORMAT: Trade Paperback
DIMENSIONS: 235mm h x 153mm w
RELEASE DATE: November 2017

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