Blog Archives

#Retrospective13

I can remember doodling logo inspiration on serviettes and notebooks in a Starbucks in West London more than five years ago. Fast forward to 1 June 2010, Retroviral was formed out of a passion to...

Starbucks CEO to headline 2014 Discovery Leadership Summit

If you are an entrepreneur/ a business supremo /or even just a coffee loving hipster, you should make a plan to attend this, as the line up is super sexy. Howard Schultz, the founder, CEO and...

Tonight I fly to India…

… to adopt this child: ...

Dove: real mean parody

Brendan Jack, Bevan Cullinan, Garth Breytenbach and Chris Forrest star in this awesome local parody of a Dove ‘Real Beauty’ campaign. Boys are so...

The King of Jozi

Capetonians queued for months in rain, sleet and sunshine outside the BK lounge (as Dane Cook so eloquently names it) in order to experience the taste explosion of the world famous Whopper. Burger...

This post is dedicated to Berton Bosman

There are times when the world loses someone too young and too awesome. Last year this time, South Africa lost a fucking rad dude. Berton Bosman sadly passed away at the 2013 Ironman 70.3 event. This...

On. The. Line

I always joke how about how much the world has changed and how my job didn’t exist when I was at varsity in the early part of the 21st Century. Here’s a news report from 1981 about the...

Love this project. So much

Dig this campaign. Here’s how it is described via the YouTube channel it has been posted to: Disabled mannequins elicited astonished looks from passers-by on Zurich’s Bahnhofstrasse on...

Confessions of a fatlete

*Warning* this post contains at least one selfie and the siffest pic of me. Ever. Oh and a c-bomb. #TreeOfTrust Less than six months ago, some youths who I met on the latest edition of the Put Foot...

Don’t drink and drive, douchebags

With Silly Season in full swing, the opportunities to get hammered are bountiful. Joburgers have always been the worst offenders when it comes to drinking and driving. New and existing cab services...

Continental Run2Stop

There’s been a lot of talk in SA marketing circles about CSI campaigns – where the ‘S’ stands for ‘superficial’ or ‘sugarcoat’. This is the second year...

Kreepy Krauly Wrangler from South Africa

The most exciting trend for us this year at Retroviral has been the growing brand interest in scripted and produced-for-online content. Fortunately requests for the F-word (Flashmobs) also seem to...

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