Tag Archive: digital

What is branding?

I love this so much. It encapsulates why we do what we do. Why we love brands, and in turn why we want to create an emotional connection between our clients and consumers.   Today there is lot...

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Loeries shortlist: Chicken Licken Secret Menu

Here is the case study of the Chicken Licken campaign we strategised and executed with Net#workBBDO, shortlisted in the Social Media category of this year’s Loeries. Awards are announced on...

Holy Trinity of Marketing: Tell better stories with pictures

If you’ve heard me speak at a conference, I like to talk about something called the Holy Trinity of Marketing, quite extensively. At Retroviral, we see remarkable content sitting at the heart...

#Retrospective13

I can remember doodling logo inspiration on serviettes and notebooks in a Starbucks in West London more than five years ago. Fast forward to 1 June 2010, Retroviral was formed out of a passion to...

On. The. Line

I always joke how about how much the world has changed and how my job didn’t exist when I was at varsity in the early part of the 21st Century. Here’s a news report from 1981 about the...