Tag Archive: marketing

What is branding?

I love this so much. It encapsulates why we do what we do. Why we love brands, and in turn why we want to create an emotional connection between our clients and consumers.   Today there is lot...

Continental Run2Stop

There’s been a lot of talk in SA marketing circles about CSI campaigns – where the ‘S’ stands for ‘superficial’ or ‘sugarcoat’. This is the second year...

Taking responsibility for your fuck ups

*Disclaimer: the f word will be used at several points in this post, because there is no better way to describe a mistake than ‘fuck up’. South Africans are terrible at taking...

What’s your stuff? Virgin Active wins at fun

Of all the hangups that plague us as a human race, body issues have to be up there, leading the pack of insecurities. Klapping the gym is difficult enough when you feel fat and lazy and you are...

I can like to be a famous blogger with huge follow and you will give me stuffs

I have a lot of mates in marketing and events jobs, but none have ever forwarded me more epic a mail than the below. The only thing that I have changed is the names of the individuals and email...